HOW IT BEGAN
Chelsea is a partner at GreenLight Equity Group, a privately held investment firm based in Salt Lake City Ut. GreenLight Equity Group and its principals has bought, sold, and managed over 1575 units, valued at over $179 million.
She founded The Hudson Holdings Group LLC in 2018, a boutique multifamily investment firm that specializes in acquiring value-add assets in emerging US markets. Along the way, through her keen assessment of market valuation, she discovered one common problem; the time, effort, and money being invested in purchasing and re-positioning an asset often did not align with the maximum return on investment and overall attract-ability. While some projects require the services of a full design-build company, others, specifically the value-add opportunities, require a lighter, more turn-key design touch. It is in this niche market that the most value can be created both virtually and affordably.
And thus, ROI ByDesign emerged.
Who We Are
ROI ByDesign is a full-service multifamily design firm that provides turnkey design solutions tailored to your investment property & budget. We work virtually across the nation within all asset classes, including new development projects.
ROI ByDesign is truly a one-stop-shop for everything multifamily design including:
exterior design, interior design, amenity space design (new or existing), furnishings, signage & rebranding.
We work in tandem with your local contractor and/or property manager since we are not a boots-on-the-ground operation (which allows us to keep our fees low!).
ROI ByDesign will specify all materials & finishes as per the established scope of work from national reputable vendors or through preferred vendors your contractor recommends. Since we do not charge any fees on the purchase of construction materials & finishes, there is no overlap or competition with the other trades. This allows us to really focus on the details and overall aesthetic, to ensure your asset will stand out from the rest, without stepping on anyone's toes. In fact, most architects & contractors find that working with us streamlines the process and makes their lives easier.
Essentially, we make all the important design decisions so everyone else can focus on what they do best!
ROI-ByDesign’s approach is simple: each property is unique on its own and should be treated that way, from operations to appearance.
Our anti “cookie-cutter” approach brings a unique element to each project, largely improving the value of the property and its community.
ROI-ByDesign works virtually across the nation within all asset classes.
With a growing number of clients,
ROI-ByDesign has proudly serviced over 50 residential homes, 1 million SqFt of commercial office space & over 3,000 multifamily units spanning nationally, from conception to completion, ranging in asset class from $2MM - $30+MM.